Sarmale si mici

Via Alex Barnett am aflat despre un excelent articol din luna martie din Wired ce descrie fenomenul economiei FREE.

In articol se prezinta mai multe modele de gratuitate - o taxonomie a culturii FREE. Mi-e lene sa traduc asa incat:

• “Freemium”
  What’s free: Web software and services, some content. Free to whom: users of the basic version.
• Cross-subsidies
  What’s free: any product that entices you to pay for something else. Free to whom: everyone willing to pay eventually, one way or another.
• Zero marginal cost
  What’s free: things that can be distributed without an appreciable cost to anyone. Free to whom: everyone.
• Labor exchange
  What’s free: Web sites and services. Free to whom: all users, since the act of using these sites and services actually creates something of value.
• Gift economy
  What’s free: the whole enchilada, be it open source software or user-generated content. Free to whom: everyone.

Tot Alex barnett povesteste despre o discutie legata de asta in emisiunea lui Charlie Rose

(Nota: Charlie Rose este gazda unui talk show ce trateaza in general probleme serioase din societate si care e produs si distribuit de PBS, reteaua americana de televiziuni publice. Televiziunea publica in america e ruda saraca a retelelor comerciale. De asta probabil ca auzim foarte rar de Thirteen sau WGBH Boston, iar majoritatea programelor sunt produse - in parteneriat cu - de BBC)

The interview also moves to the topic of the Yahoo! and Microsoft merger. Rose asks: “Why is it that Yahoo! can’t recruit the people at Google - through some extraordinary salary offers - that would let Yahoo! replicate what Google has?”

Anderson’s answer (paraphrased): “There is a basic philosophical difference between Google and Yahoo! Google is a Machine company. Google believes that data, machines and the Algorithms will drive the company’s growth. Yahoo! is a people company - it believes content created by people and the conections made between them with its drive growth.”

“And what about Microsoft?“, Rose asks. Anderson responds (again, paraphrasing) - “Microsoft is a pre-web software company that philosophically wants to be somewhere in between Google and Yahoo!” An oversimplified analysis, surely (hey, it’s a TV interview answer), but I think the Anderson’s conclusion is pretty accurate at its heart.

Tutoriale de HTML si CSS la HTML.net Adunata de la Wired

Saptamana trecuta am remarcat noile casute de search din paginile de rezultate de pe google (vezi foto).

Am aflat mai apoi ca aceasta noua gaselnitza googlaiceasca se aplica daca ai un site mare si important si nea motoru crede ca tu esti ala pe care il cauta userul. Cum lucrez la un consiliu local (Dartford) vreau si eu sa fiu mare si important. Dar se pare ca inca nu sunt asa mare ca altii (Lewisham, Medway).

Lasand amuzamentul la o parte, unele dintre site-urile media nu sunt foarte fericite de acest instrument care permite taticului Google sa afiseze reclame atunci cand cauta doar in site-ul unei organizatii. Uneori chiar reclame pentru organizatii media concurente.

Via Jurnalistopia:

Spune New York Times:

The problem, for some in the industry, is that when someone enters a term into that secondary search box, Google will display ads for competing sites, thereby profiting from ads it sells against the brand. The feature also keeps users searching on Google pages and not pages of the destination Web site.

Could this cause a drop in page views from users searching on Google rather than on your news site? On the flipside, will it ultimately drive more traffic by letting users find your site’s content easier? And what about the ad revenue Google will pull in from this?

Stati numai un pic ca o sa integreze nenea Google si News results de pe site-ul respectiv. Si atunci chiar exploatare de brand se cheama…

De pe Read/Write Web am aflat despre un document foarte serios despre web semantic. Studiul are 400 de pagini si analizeaza toate tehnologiile “semantice”. Un rezumat de 30 de pagini poate fi descarcat “aproape” gratuit de pe site-ul celor de la Project 10x.

Foarte interesanta este diagrama dezvoltarii web-ului din prespectiva tehnologiilor semantice si nu numai. (Nota: in stanga sus trebuie sa fie 3 Semantic Web). Diagrama apare pe Read/Write Web.